Mobile devices such as the Motorola Droid, iPhone, iPad and others are becoming increasingly popular for web browsing. Now, more than ever it is important to have a mobile friendly site if you want to reach the entire web browsing demographic. There are two ways to go about this. You can make your current site mobile-friendly, or better yet you can make a separate mobile version of your site. Today we are going to talk about the later option.
Make the mobile version of your site easily accessible.
When a mobile user arrives at your site they should instantly arrive at the mobile version of your site. Ideally you should have a script detect if they are on a mobile device and direct them to the mobile site. Bonus points if your site can be accessed at m.yoursite.com and yoursite.mobi
Size with relative units.
Since you don’t know exactly what devices and settings are being used to view your website, you should size everything with relative units such as percentages and ems.
Prioritize information. Don’t overload your visitors.
Not everyone is on 3G all the time. Keep your site simple so that people with a slow connection will be able to easily use your site. Don’t use unnecessary images and videos. Make sure people can get to the content they are looking for in one to two clicks.
Validate and make sure your site works on all mobile devices.
Your mobile site may not look exactly the same on every device, but make sure it displays smoothly on all devices. Test out the site on a few devices. Borrow from a friend when needed. Then, validate your site.
Make Navigation quick and simple.
If you have 20 categories with only a few posts, consider combining them. The less navigation links you use, the better, but don’t cut out essential links.
Keep your branding.
Make sure your mobile site is consistent with your main site. Use similar design elements and colors when possible.
Listen to feedback.
If your visitors offer feedback on your mobile site (or any part of your site for that matter), listen to them. If you receive complaints it may be time to rethink your mobile site. If your site is small and not getting a lot of comments, ask your friends to review your site and offer opinions.