There are over 100 promotion forums on the web. They vary in size and many claim to be unique in one way or another. However, when it comes down to comparison you will find that nearly all of these forums are very similar. They are not only similar in structure and layout but also commonly share a community with one another. More often than not you will recognise may usernames on each promotion forum your visit. This is obviously a problem and could mean that you spend hours advertising to the same users over and over again.
Does this mean you should limit yourself to only advertising at one or two promotion forums? It depends entirely on your goals and member base. If you are only looking to gain members then advertising on many promotion forums can be to your advantage. People like things that they know and recognise. If they see the name of your forum in several places over a period of time they are more likely to visit your site, purely thanks to the power of recognition. It is important to not advertise too much though as this could have the opposite affect and put people off if they feel you are trying to force your forum upon them.
Unfortunately, the services of promotion forums are becoming less and less helpful. The idea of posting packages was to help boost a community’s activity and help spur members into posting more. Now that many forum communities come solely from promotion forums these members know then when admin is using paid posters, creating the opposite effect. If you as an admin are paying someone to post on your forum then why should your members post for free? This is the attitude your members will show if they are aware of the paid poster and posting activity will instead decrease. Another issue which occurs in this situation is that the people you are paying to post are already members of the community and you end up paying them to make posts they would of probably made anyway. This completely defies the point of paying for posts, doesn’t boost activity and means you are not running a community for the sake of the community, but to get as many posts as possible.
Many people who visit promotion forums are only doing so in order to advertise their forums and are not looking to join other forums. A large portion of these are also not interested in supporting fellow administrators at all. This means they will join other forums only to advertise their own forums or websites through signature links and avatars. This can considerably harm your forum as the content they post will often be of a very poor quality. It is worth taking into account the the member base of a promotion forums true agenda before giving them the opportunity to join your forum.
In this article I have not mentioned SEO or content issues concerning promotion forums. These areas are too large for this article, but will appear as separate articles in the near future.